Tools
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The specific tools that may be used during the course of an InsightArt project include:
InsightArt®research
The secret code of your market, your product area or your brand is decoded with depth-psychological-creative methods.
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These can be deeper needs, motives for use or design codes. They are identified, for example, in individual or group discussions — using psychological and practice-integrating methods such as phantomscribbling, co-design or sound scribbling. They form the pivotal point for the innovation process.
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InsightArt®map
We map the innovation space for you, the space of the possible. It forms the search field for the most promising ideas.
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We map the innovation space for you, the space of the possible. It forms the search field for the most promising ideas.
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InsightArt®manual
The manual summarizes all the basics that are relevant to the development process.
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Here you will find all insights from InsightArt®research systematically prepared, as well as all strategies and suggestions for the creation process. For design development, the manual also contains mood boards and prototypical design drafts.
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InsightArt®character
Characters are ideal-typical, sensual-visual representations of target groups, lifestyles, design styles, positioning directions or usage constitutions.
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For target groups these are e.g. personas, lifeworld collages and interest clouds, or for design styles e.g. boards of colors, shapes, symbols etc.
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InsightArt®props
Properties are the equipment with which you start the innovation process.
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They contain the strengths and potentials of the company, the corporate or brand image, skills, opportunities and heartfelt concerns of the employees. We assume that innovations are only successful if they are based on the strengths of the company and all those involved stand behind the project.
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InsightArt®teamLab
In teamLabs (experimental development workshops), ideas are developed in teams. They are designed in such a way that participants can break away from the existing, but the core task is always in focus.
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The insights from InsightArt®research are already “built in” to the task and the creative tools. The participants can concentrate on the development of ideas in a creative and playful way.
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InsightArt®keys
In a kind of toolbox you receive the appropriate idea keys, strategies and concrete techniques, usually as part of the workshop concept.
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Not standard creative techniques, but ones that are specifically selected for the specific project and objective, and in some cases redesigned — the consumer insights and properties are woven into the techniques in such a way that the ideas developed automatically go in the right direction, even if not everyone on the team has had time to study the basics in depth.
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InsightArt®prototype
The creative process and the insights from the research are condensed in product or design prototypes or strategy concepts.
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They are the basis and concrete inspiration for the development process. Prototypes developed jointly in teamLabs can be tested on the target group at the end or in iterative loops in an InsightArt®consumerLab.
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InsightArt®show
Even complex content is conveyed clearly with sound and moving images.
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If you want to quickly get employees or cooperation partners on board, cinematic or interactive presentations provide quick access to the state of development. Instead of getting lost in endless PowerPoint deserts, we design presentation forms that facilitate the connection to the project.
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All tools can be conducted face-to-face or online.