The INNCH management team combines psychology and market research with development, creativity and design:
Monika Heimann is a specialist in creation, interactive media products and the conception and implementation of creative workshops. She originally comes from the field of conceptual art and in the course of her career as Art Director Interactive she has worked for companies such as Microsoft, VW, ZDF, IBM, Schott, Siemens, Super RTL, Saturn and many more and, among others, won the Animago Award in Cannes with her team.
Michael Schütz is a specialist in cultural, depth, Gestalt and cognitive psychology and qualitative-psychological market and media research. For many years, he was responsible in managing positions at the Cologne-based Rheingold Institute for clients such as Unilever, Vodafone, AOL and various media clients.
After 12 years of collaboration, we have conceptually merged our ways of seeing and working and developed them into a strategic and consumer-centric creative concept (➔ InsightArt). The added value for you: You receive competence and decades of practice in research, product development and creation from a single source. As a small team, we can support you personally and particularly flexibly.
Creative direction interactive media/film, advertising, design
Psychological culture and media research / research with methods of visual thinking
Creative and innovation workshops
Member of the Alumni Design Award Jury
Partner at INNCH since 2012
Over 25 years of experience as art and creative director at or for Gum Studios/Tevox, BBDO interactive, DOM, TagTraum Media, CreaTV
Certified marketing, sales and project manager, train the trainer
Studies at the art academies of Münster and Düsseldorf / ‘Meisterschüler’ of fine arts
Additional studies in art therapy and training in morphological market and media research
+49 177 6432 659
Psychologist (Dipl.-Psych.), cultural, market and advertising psychologist, depth psychological market and media researcher
Over 25 years of experience in depth psychological market and media research (including 12 years at rheingold, most recently as Head of Business Group)
Founder of INNCH in July 2011
Expertise in depth, cognitive and Gestalt psychology, qualitative methods and psychological morphology
Lectureships and expert activities at several German universities, most recently at the ISM (International School of Management) in the Master’s program Psychology & Management
Conceptual music, sound design, composition/ film music
Studies in psychology at the University of Cologne
+49 176 6270 8846
Staff & Network
Basically, we are personally involved in all projects and are permanent contact persons for our customers. We lead the workshops with you, develop innovation or communication strategies with you, create design prototypes or animated films and also conduct some of the user interviews ourselves.
We are supported by a permanent team of freelance senior consultants, specialists from our network and cooperation partners from the fields of research and creation.