Team

Creation and design meets market and advertising psychology

As an inter­di­sci­pli­nary con­sul­ting duo, we com­bine two per­spec­ti­ves that often ope­rate sepa­ra­tely in pro­jects: rese­arch and creation.

Monika Heimann brings her expe­ri­ence in inter­ac­tive media pro­ducts, crea­tive work­shops, adver­ti­sing, film pro­duc­tion, and con­cep­tual art, while Michael Schütz con­tri­bu­tes exper­tise in cul­tu­ral, mar­ket, and media psy­cho­logy, as well as qua­li­ta­tive depth psy­cho­lo­gi­cal analysis.

After 12 years of col­la­bo­ra­tion, we have con­cep­tually mer­ged our ways of see­ing and working and deve­lo­ped them into a stra­te­gic and con­su­mer-cen­tric crea­tive con­cept (➔ Insight­Art). The added value for you: You receive com­pe­tence and deca­des of prac­tice in rese­arch, pro­duct deve­lo­p­ment and crea­tion from a sin­gle source. As a small team, we can sup­port you per­so­nally and par­ti­cu­larly flexibly.

Basi­cally, we are per­so­nally invol­ved in all pro­jects and are per­ma­nent cont­act per­sons for our cus­to­mers. We lead the work­shops with you, deve­lop inno­va­tion or com­mu­ni­ca­tion stra­te­gies with you, create design pro­to­ty­pes or ani­ma­ted films and also con­duct some of the user inter­views ourselves.

We are sup­ported by a per­ma­nent team of free­lance senior con­sul­tants, spe­cia­lists from our net­work and coope­ra­tion part­ners from the fields of rese­arch and creation.