Psychologically based innovation and design development

When designs opti­mally ‘dock’ with people’s psy­cho­lo­gi­cal moti­ves and inner visual worlds — their ideas, wis­hes or desi­res — they can achieve the com­mu­ni­ca­tion goals and solve the rele­vant mar­ke­ting tasks. Design-led rese­arch and rese­arch-led crea­tion the­r­e­fore link up right from the start.

In work­shops or indi­vi­dual inter­views with the tar­get group, the rele­vant image motifs, sto­ries, color spaces, key­words, etc. are deter­mi­ned as part of the depth-psy­cho­lo­gi­cal explo­ra­tion, using spe­cial psy­cho­lo­gi­cal-design methods such as co-design or a visual trig­ger ana­ly­sis, sup­ported by the sel­ec­tive use of gene­ra­tive AI. From this, the rele­vant design code and the rele­vant search fields for the desi­red design are deve­lo­ped, if neces­sary sup­ple­men­ted by a design ana­ly­sis of the competition.

An InsightArt®manual in “design lan­guage” con­ta­ins all rele­vant design com­pon­ents as well as pro­to­ty­pi­cal design drafts in addi­tion to the psy­cho­lo­gi­cal basics. It is inspi­ra­tion for the deve­lo­p­ment of the final designs: in col­la­bo­ra­tive InsightArt®teamLabs, in coope­ra­tion with your lead agency, exter­nal crea­ti­ves and desi­gners or directly from us. If requi­red, they can be tes­ted for final optimizations.

less…