AI, why don’t you do the job for us? – An experiment
Creativity, Design researchWe have systematically tested where AI truly helps in our research and design process—and where it does not. The result is both sobering and helpful: AI simulates knowledge and understanding remarkably well, but it has limited ability to translate that knowledge into sound design, evaluation, and practical decisions. For us, it is precisely this distinction that constitutes true AI expertise.
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