Innovations- und Designentwicklung auf Basis psychologischer Forschung
Innovations- und Designentwicklung auf Basis psychologischer Forschung
Generative AI can support researchers and creatives in many areas. However, AI expertise is essential for its profitable professional use. This article deals with the question: What is AI competence and how can it be acquired?
Are we market researchers, innovation developers and designers still needed at all, or is AI taking over our jobs because it can do it better? Vice versa, can AI be of any use to us at all in our professional processes, or is the best way a happy win/win team? We explored this question in an experiment.
Do you want to develop innovations that meet the needs of your target group? Then you should take one central and particularly helpful basic principle to heart.
