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Innovations- und Designentwicklung auf Basis psychologischer Forschung

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Plea for more AI competence

Innovation & Trends, Market research
20. Januar 2025/By INNCH

Gene­ra­tive AI can sup­port rese­ar­chers and crea­ti­ves in many areas. Howe­ver, AI exper­tise is essen­tial for its pro­fi­ta­ble pro­fes­sio­nal use. This article deals with the ques­tion: What is AI com­pe­tence and how can it be acquired?

 6
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AI in research and innovation — an experiment

Creativity, Innovation & Trends, Market research
30. September 2023/By INNCH

Are we mar­ket rese­ar­chers, inno­va­tion deve­lo­pers and desi­gners still nee­ded at all, or is AI taking over our jobs because it can do it bet­ter? Vice versa, can AI be of any use to us at all in our pro­fes­sio­nal pro­ces­ses, or is the best way a happy win/win team? We explo­red this ques­tion in an experiment.

 6
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Ich bin viele | INNCH

I am many

Creativity, Market research
29. Juli 2020/By INNCH

How to create a per­sona for idea deve­lo­p­ment — tips and tricks

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