Innovations- und Designentwicklung auf Basis psychologischer Forschung
Innovations- und Designentwicklung auf Basis psychologischer Forschung
DE / EN
Are we market researchers, innovation developers and designers still needed at all, or is AI taking over our jobs because it can do it better? Vice versa, can AI be of any use to us at all in our professional processes, or is the best way a happy win/win team? We explored this question in an experiment.
How are intuition and creativity related? Actually, in the same way that intuition is related to playing soccer, surgery, and jazz improvisation.
Hamma kinne Hamma, näme mer dä Zang — or: Why a certain logic of thinking is what makes us creative beings in the first place.
Depth psychology has little to do with hidden content beneath the surface or icebergs. To clear up a few clichés for once.
Does the old really have to be destroyed before the new can emerge?
It is not possible to look into the crystal ball. But there are methods that can provide planning certainty and inspiration. A critical comparison of forecasting methods.
Do you want to develop innovations that meet the needs of your target group? Then you should take one central and particularly helpful basic principle to heart.
How to create a persona for idea development — tips and tricks
There is design research ‘of’, ‘for’ and ‘with’ design: what are the differences, and when is which used?
